Kickass is a private brand owned by Australian Direct – an emerging 4WD and camping business based on the Sunshine Coast. Brainchild of Klaeton Sheehan, an avid traveller, busker and camper who continues to test, source and sell products designed and tested for Australia’s harsh environment. Australian direct started as an Ebay store (which they still have) and has evolved into a genuine online retailer in 4WD market.