Nutri Ninja is a brand under the mother-brand, SharkNinja LLC a US designer, marketer and distributor of home devices and appliances.It is based in Needham, Massachusetts,outside of Boston. The company’s primary two brands are combined as its name: Shark, which are primarily vacuum cleaner products and similar devices; and Ninja, which focuses on kitchen appliances such as blenders, multicookers, air fryers, and coffee makers.