Petcube is a connected technology startup that designs and develops hardware and software products for pets.The company was founded in 2012, in Kyiv, Ukraine by Alex Neskin, Yaroslav Azhnyuk, and Andrey Klen. The idea for Petcube came when Alex Neskin’s dog Rocky suffered from separation anxiety and boredom. Rocky destroyed furniture and barked excessively when Neskin was away from home, which made his neighbors worry and call the police. He developed the first prototype Petcube Camera to entertain Rocky and make him less anxious.