The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from London, UK. Now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and Ebony Collection for darker skin tones. Sold through Chemist Warehouse in Australia.