The Jaguar company had its roots as the Swallow Sidecar Company founded in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley .Jaguar brand first appeared in September 1935 as a model name on an SS 2½-litre sports saloon.Jaguar’s sales slogan for years was “Grace, Space, Pace”, a mantra epitomised by the record sales achieved by the MK VII, IX, Mks I and II saloons and later the XJ6. On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors of India.
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